You may know us as Tarrerias Bonjean, or perhaps TB Groupe. For decades, we have dedicated our passion and expertise to your kitchens and tables. Today, we are not undergoing a revolution, but an evolution, a return to our roots to better project ourselves into the future. Our ranges dedicated to tableware, kitchen knives, and accessories are adopting a new signature: TB-1648 . This is not simply a name change. It is a way of reaffirming who we are, where we come from, and the promise of quality that we have upheld for generations here in Thiers. A clarification to pay tribute to a rich history and to offer you a clearer understanding of our creations.
Key takeaways:
- A new name for the kitchen and table: Our collections of kitchen knives, table cutlery and accessories are now signed TB-1648 .
- The reason for being: TB for Tarrerias Bonjean, our initials always. 1648 for the year of the first master cutler Tarrerias recorded in Thiers.
- What remains unchanged: The quality, the place of manufacture, the teams, and the passion. Only the name on the box and the blade has changed for greater clarity.
- TB Outdoor remains TB Outdoor: Our brand dedicated to adventure and tactical knives retains its own identity, because its universe is different.
Why did you feel the need for this change?
To be honest, this decision is the result of much deliberation. Between Tarrerias Bonjean, TB, TB Groupe… we felt that clarification was necessary. Who are we really? We are a French cutlery manufacturer, proud of our Thiers roots. We wanted our name to reflect this identity without the slightest ambiguity. It's not about erasing Tarrerias Bonjean, quite the opposite. It's about enhancing it by condensing it into a stronger, more memorable, and more meaningful signature. TB-1648 is the DNA of Tarrerias Bonjean expressed more directly. It's a way of saying: this is who we are, in four letters and four numbers.
What exactly does TB-1648 mean?
Each element of this name was chosen for its profound meaning.
TB, like a signature
This is the most obvious part, and rightly so. "TB" stands for Tarrerias Bonjean. It's the common thread of our modern history, the seal of quality you know and have trusted for years. It represents continuity, recognition of industrial expertise and constantly renewed creativity. It's simply our signature.
1648, like a birth certificate
This is where we draw upon the history of Thiers cutlery, our birthplace. Consulting the archives, we find the record of a certain Tarrerias, the first master cutler in our lineage, documented in 1648. This date is not insignificant. It anchors us in nearly four centuries of cutlery tradition. It is a vibrant tribute to all the artisans who came before us, to the skills passed down from generation to generation. By choosing 1648, we are not simply looking back; we are affirming that the excellence of our knives today is the fruit of this exceptionally rich history.
In practical terms, what does this change for you, our customers?
To be completely transparent: in everyday use, this changes nothing about the quality of your knives. And that's what matters most. The factory remains in Thiers, the teams are the same, driven by the same passion for a job well done. The materials, the manufacturing processes, the high standards of quality… everything that makes our products so renowned remains absolutely unchanged.
What's changing is the design. You'll gradually see the name TB-1648 appear on:
- The blades of our kitchen and table knives.
- Our packaging and boxes.
- Our communication and our website.
This clarification will hopefully help you better identify our products and the world they belong to. A kitchen knife stamped TB-1648 is a Tarrerias Bonjean knife, carrying the same heritage.
And why doesn't TB Outdoor change its name?
That's an excellent question. The answer lies in one word: specialization. TB Outdoor has established itself as a brand in its own right, with a strong identity focused on adventure, nature, survival, and tactical applications, particularly through our collaboration with the French Army. Its target audience, its codes, and its technical requirements are unique.
Maintaining this distinction was therefore essential. TB Outdoor is synonymous with robustness and performance in extreme conditions. TB-1648 is the epitome of elegance, precision, and expertise in the service of gastronomy and the culinary arts. Two distinct worlds, two strong brands, one single commitment to quality from our Thiers-based factory.
Frequently Asked Questions (FAQ)
Will the name Tarrerias Bonjean disappear completely?
No. Tarrerias Bonjean remains the name of our company, our factory. TB-1648 is the brand name for our kitchen and tableware collections, a more direct expression of our identity.
Do the knives I own, marked "Tarrerias Bonjean", lose their value?
Absolutely not. On the contrary, they bear witness to our history and this evolution. The quality and guarantee associated with them remain unchanged.
Is this name change related to a change of ownership?
No, the company remains family-owned and independent, run by the Tarrerias family. This change is an internal, carefully considered decision to clarify our offering and highlight our history.
Where can I find TB-1648 knives?
You will find them in exactly the same places: on our official website TB1648.com and at all our partner retailers, who will gradually adopt the new identity.
