Why is Tarrerias Bonjean becoming TB-1648 online?
You know us as Tarrerias Bonjean, or perhaps TB Groupe. These names have accompanied our knives onto your tables and into your kitchens, symbols of family and industrial know-how born in Thiers. Today, we have something important to share with you. It is not a revolution, but rather a revelation. A way of connecting our present to the depth of our past. Our digital storefront, our website, is adopting a new identity: TB-1648. Far from being a mere marketing change, this name is a tribute, an affirmation of who we have always been. It gives us the opportunity to tell you a story that began a very long time ago, well before we existed in our current form.
Why change our name now?
It's a fair question. In a fast-moving world, why look so far back? Precisely because our history is our anchor. For years, we have talked to you about French manufacturing and innovation, such as our Evercut® technology. But perhaps we talked less about the source of it all. TB Groupe was a name that described our structure, our company. Tarrerias Bonjean, our family name, our embodiment.
But TB-1648 tells the whole story. It's a way of saying that our know-how did not appear overnight, that it is the result of transmission over centuries. By adopting this name online, where you discover us and interact with us, we simply wanted our digital identity to reflect the whole of our soul. It is a clarification, not a change of course.
What does the number 1648 really mean?
1648. It is not a date chosen at random. It is a trace, a proof. It is the year in which the archives of the Thiers cutlers' guild (the equivalent of the trade guild registers of the time) first mention a certain Tarrerias as a master cutler. Just imagine... At the time, Louis XIV was still a child, the Palace of Versailles was only a modest hunting lodge, and in the cradle of French cutlery, our ancestors were already forging blades.
This date is the documented starting point of our lineage in the trade. It reminds us that every knife we make today is the heir to a gesture repeated, refined and handed down over nearly four centuries. It is a heritage that obliges us to strive for excellence. 1648 is our mile zero.
And what about the initials TB?
They're staying, of course! "TB" is the heart of our identity. It stands for Tarrerias Bonjean. It is the name of the family that, generation after generation, has kept this passion for cutlery alive and developed it to this day. These two letters are our signature, the seal that guarantees our personal commitment and that of all our teams.
Pairing "TB" with "1648" therefore unites present and past. It links the name that carries the company today to the date that saw its calling born. It is the perfect synthesis of people and time.
In practical terms, what does this change for you?
This is probably the most important question, and the answer is very simple: nothing at all in substance, everything in form.
- Quality stays the same: Our knives will still come out of the same manufacture in Thiers, with the same steel, the same standards and the same quality control.
- Your products don't change: Your Louis®, your Absolu® or your favorite table knife stays the same. Quality is unchanging.
- Guarantees are maintained: All guarantees, including the lifetime guarantee on Evercut® technology, naturally remain valid.
- Our team is here for you: Our France-based customer service isn't going anywhere and remains your main point of contact for any question.
What changes is the story we tell you. A more complete, more authentic story that gives even more meaning to the object you hold in your hands. Owning a TB-1648 knife means holding a fragment of this long French tradition.
Where is this new name taking us?
TB-1648 is not a step backward. It is a leap toward the future, with roots that are deeper and more visible than ever. By affirming our history, we reaffirm our mission: to be the guardians of exceptional know-how, while continuing to innovate to meet your needs today and tomorrow. It is a promise to keep designing knives that are not mere tools, but lifelong companions, rich in meaning and history.
Welcome to this new chapter of our shared adventure. Welcome to TB-1648.
Frequently Asked Questions (FAQ)
- Will TB Groupe disappear?
- No, TB remains the registered company name of our business. TB-1648 becomes the name of our brand and of our online storefront, the one that speaks directly to you, our customers.
- Will knife prices go up because of this change?
- Absolutely not. This change of identity has no impact on our pricing policy, which remains guided by a fair balance between the quality of our products and their value.
- Where did you find the record of 1648?
- This date comes from the historical archives of the town of Thiers, which hold the registers of the former trade guilds, including that of the master cutlers. It is a documented historical source.
