Why does Tarrerias Bonjean become TB 1648 on the internet?
You know us as Tarrerias Bonjean, or perhaps TB Groupe. These names have graced your tables and kitchens with our knives, symbols of a family and industrial expertise born in Thiers. Today, we have something important to share with you. It's not a revolution, but rather a revelation. A way to connect our present to the depth of our past. Our digital presence, our website, is adopting a new identity: TB 1648. Far from being a simple marketing change, this name is a tribute, an affirmation of who we have always been. It's an opportunity for us to tell you a story that began long ago, well before we existed in our current form.
Why change the name now?
It's a legitimate question. In a world that moves so fast, why look so far back? Precisely because our history is our anchor. For years, we've talked to you about French manufacturing, about innovation, like with our Evercut® technology. But perhaps we talked less about the source of it all. TB Groupe was a name that described our structure, our company. Tarrerias Bonjean, our family name, our embodiment.
But TB 1648 tells the whole story. It's a way of saying that our expertise isn't new; it's the result of centuries of transmission. By adopting this name online, where you discover us and interact with us, we simply wanted our digital identity to reflect our entire being. It's a clarification, not a change of direction.
What does this number, 1648, really mean?
1648. This date wasn't chosen at random. It's a trace, a piece of evidence. It's the year the archives of the Thiers cutlers' guild (the equivalent of the guild registers of the time) first mention a certain Tarrerias as a master cutler. Just imagine... At that time, Louis XIV was still a child, the Palace of Versailles was just a modest hunting lodge, and in the cradle of French cutlery, our ancestors were already forging blades.
This date marks the documented starting point of our lineage in the craft. It reminds us that every knife we make today is the heir to a technique repeated, refined, and passed down through nearly four centuries. It is a legacy that compels us to excellence. 1648 is our starting point.
And what happens to the initials TB?
They remain, of course! "TB" is at the heart of our identity. It's the acronym for Tarrerias Bonjean . It's the family name that, generation after generation, has maintained and developed this passion for cutlery to this day. These two letters are our signature, the seal that guarantees our personal commitment and that of all our teams.
Associating "TB" with "1648" unites the present and the past. It connects the name that bears the company today to the date that saw the birth of its purpose. It is the perfect synthesis of man and time.
In practical terms, what does this change for you?
This is undoubtedly the most important question, and the answer is very simple: nothing at all on the substance, but everything on the form .
- The quality remains the same: Our knives will always come from the same factory in Thiers, with the same steel, the same requirements and the same quality control.
- Your products remain unchanged: Your Louis®, your Absolu®, or your favorite table knife stays the same. The quality is unchanging.
- The warranties are maintained: All warranties, including the lifetime warranty for Evercut® technology, obviously remain valid.
- Our team is here for you: Customer service, based in France, remains unchanged and is your preferred contact for any questions.
What's different is the story we tell you. A more complete, more authentic story that gives even more meaning to the object you hold in your hands. Owning a TB 1648 knife means possessing a piece of this long French tradition.
What does this new name point us towards?
TB 1648 is not a step backward. It's a leap into the future, with roots deeper and more visible than ever. By affirming our history, we reaffirm our mission: to be the guardians of exceptional craftsmanship, while continuing to innovate to meet your needs today and tomorrow. It's a promise to continue designing knives that are not mere tools, but companions for life, imbued with meaning and history.
Welcome to this new stage of our shared adventure. Welcome to TB 1648.
Frequently Asked Questions (FAQ)
- Will TB Groupe disappear?
- No, TB Groupe remains the legal name of our company. TB 1648 becomes the name of our brand and our online storefront, the one that speaks directly to you, our customers.
- Will knife prices increase because of this change?
- Absolutely not. This change of identity has no impact on our pricing policy, which remains guided by the balance between the quality of our products and their value.
- Where did you find the record of 1648?
- This date comes from the historical archives of the city of Thiers, which preserve the registers of the old trade guilds, including that of the master cutlers. It is a documented historical source.
